Avinash Kaushik on Creating a Data Driven Culture
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Loading ...An excellent 30 minute video on 5 ways to create a data-driven culture in your company. Given by business intelligence expert Avinash Kaushik in his easy-going manner. Some notes:
10 slides
30 minutes
the challenge of creating a data-driven culture.
The bigger the organization, the harder the effort it is to move to a data-driven culture.
The bigger the company the “dumber” it is.
Much of the material is covered in the book, Web Analytics: An Hour a Day
5 things you can do to create a data-driven culture
- Always focus on the bottom-line outcomes (especially in the beginning)
- Depersonalize decision making
- Empower your analysts
- Solve for the trinity of Behavior, Experience and Outcomes
- Let business be the ownership of web analytics
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