Avinash Kaushik Presents Successful Web Analytics Approaches
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Loading ...In this hour long presentation for Google Conversion University, Avinash Kaushik discusses Sucessful Web Analytics Approaches. This is an excellent lecture by one of the world’s foremost thinkers about web analytics. Google Analytics is used to demonstrate the concepts, but the emphasis is on the concepts and not the specific tools.
Here are some themes covered by Avinash:
- Data Rich - Information Poor
- Questions and Numbers provided, but Answers and Insights are missing.
- Web analytics in the service of driving action.
- Data should drive action otherwise you are wasting time
- Data Democracy
- Context: Changing the Conversion Focus
- Avoiding the Data Quality Trap
- Processes in the Organization
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