AARRR Pirate Metrics for Web Start-ups
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Loading ...What KPIs and metrics to focus on if you are a web start up trying to build up eyeballs as quickly as possible? This presentation by Dave McClure walks through the AARRR metrics.
A for Acquisition - getting users to visit you from various channels.
A for Activation - giving that happy initial experience to the user.
R for Retention - getting users to come back for more, again and again.
R for Referral - having the users tell others about your product or service.
R for Revenue - getting the users to take action in a monetization mode.
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